Rini Beauty, a new personal care brand for children, announced a very successful market launch today. The Canadian brand is co founded by actress and entrepreneur Shay Mitchell. Its mission is to provide safe, gentle, and age appropriate products for young beauty consumers.

The launch created a big conversation online, especially on TikTok, about the safety of products made for children as young as three. Rini Beauty aims to be a trusted choice for parents in this growing market.

The brand’s first products are hydrating face masks with fun names like Puppy, Panda, and Unicorn. They are made specifically for sensitive young skin. Rini wants to offer a fun and safe option instead of adult cosmetics that children might want to try.

“As a mother, I see how kids are drawn to beauty products, and parents are right to be careful,” said Shay Mitchell, Co founder of Rini Beauty. “From the start, we wanted to make products that are fun but also safe and gentle. We are not trying to push beauty standards on children. We are giving parents a trusted option made for sensitive skin, so kids do not have to use harsh adult products.”

The company’s promotional campaign ended today with strong sales and media attention. This shows there is high demand for products in this category. Rini successfully used its Canadian background and the founder’s online presence to lead the conversation about kid beauty.

Rini Beauty is committed to keeping the focus on safety and responsibility as it plans to introduce more products in the coming year.

About Rini Beauty
Rini Beauty is a Canadian backed personal care brand that makes safe, gentle, and age appropriate products for young consumers. Co founded by actress and entrepreneur Shay Mitchell, the brand gives parents trustworthy, fun, and simple options for their children’s basic personal care needs.